- Developer
- Knowband
The Prestashop GTM Addon enables smooth tracking of key Google Tag Manager Events like product views, add to cart, checkout, and more making GA4 integration effortless while streamlining data collection for better marketing insights.
Benefits of Prestashop Google Tag Integration Addon
- No Coding Needed: Easily add and manage Google Tags on your Prestashop store without any technical knowledge. This saves time and effort for store admins by eliminating the need for coding skills.
- Seamless Marketing Integration: Integrate Google Tag Manager effortlessly to track website performance and customer behavior, enabling smarter marketing decisions and better store management.
- Accurate Event Tracking: Monitor key events like product views, add-to-cart actions, order confirmation, and more for actionable insights to improve conversion rates and customer understanding.
- Custom Event Setup: Configure custom events such as \"Add to Wishlist\" or \"Search Product\" to gain deeper insights into user interactions and create targeted marketing campaigns.
- Boost Marketing Efficiency: Track events like \"Apply Discount Code\" or \"Customer Login\" to run personalized campaigns that improve engagement and drive higher ROI.
- Optimize Conversions: Identify and fix drop-off points in the customer journey by tracking key stages like \"Checkout Begins\" and \"Order Confirmation,\" resulting in more completed purchases.
- Simplified UTM Tracking: Analyze UTM parameters to identify high-performing traffic sources and optimize marketing budgets effectively.
- Real-Time Insights: Monitor events instantly to adjust marketing strategies and product offerings on the fly for maximum impact.
- Enhanced User Experience: Use data to understand customer interactions and create a personalized shopping experience that improves satisfaction and retention.
- Multi-Language Support: Fully compatible with all Prestashop versions and supports multiple languages, including RTL, for maximum flexibility.
