PrestaShop Google Tag Manager Enhanced Ecommerce (GA4 + UA) - PRO 5.4.4

The most advanced and reliable module to work with Google Tag Manager!
Add an enhanced and customized datalayer on every page of your shop and plug every others services you like in few clicks (Analytics, Fb Pixel, Adwords...). Compatible with GA4 !

Google Analytics Enhanced Ecommerce (GA4 & UA) :
This module sends a lot more information than classic Google Analytics (or Universal Analytics), so you can have more accurate ecommerce reports.
Know more about your e-commerce : Shopping and purchasing behavior, Economic performance, Merchandising success, Product Attribution...

Why use Google Tag manager ?
A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. A tag Management system also increases your Page speed assembling all your tags and load them asynchronously.

Why use our module ?
Our module generates a very complete datalayer so you can make the most of Google Tag Manager.
Moreover, the installation is very straightforward (1 clic in Prestashop, and a configuration file for GTM, compatible with GA4, Universal Analytics, and more!)
What your customers will like
With more information about your customers behaviours, you can adapt your online shop to fit their needs.
Push on top your best categories, re-design your checkout process to have less abandoned carts and much more ...

Installation

• You need a Google Tag Manager account
• Install module (automatic installer), and enter your GTM ID (GTM-XXXXXX)
• Setup your tags in Google Tag Manager by Importing the configuration file
• Enjoy GTM and the enhanced analytics and your new detailed reports!

Compatible with :

• Classic checkout
• Native One page Checkout
• Every payment module
• Module "PresTeamShop onepagecheckoutps"
• Module "Knowband One Page Checkout (supercheckout)"
• Module "Klarna Checkout (klarnaofficial)"
• Module “Beskit OPC”
• Module "eCard VUB"
• Our support will help you if an incompatibility is found